Sunday, 17 October 2010

Brand Alert: My Asho

Looking for a place to shop all your African fashion, then the search ends here, Shadders will like to introduce to you My Asho. My Asho (derived from the Yoruba word “aso” meaning cloth and pronounced “ash-awe”) is an online fashion concept, developed in 2008 to celebrate and promote the talent of African designers based throughout the world. My Asho is currently stoking items from a host of fashion and accessory designers including Ituen Basi (Nigeria), Christie Brown (Ghana),  Tiffany Amber (USA/Nigeria),  Kazuri (Kenya), Thula Sindi (South Africa)  and Aiyda (Ethopia). Our favourite items so far are the Knit Harem Pants by Jewel by Lisa, Snakeskin Cape by Afromania by Nkwo and the Fan Print Jumpsuit  by Ohema Ohene. Love. We are also very excited about the market section on the website which features carefully selected pieces from local markets throughout Africa at very reasonable prices.

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