22 year old Cleo Droomer from the Cape Town College of Fashion Design has won the 2010 ELLE New Talent Fashion Award, in partnership with top fashion value retailer Mr Price. ELLE announced the winner at the opening of South African Fashion Week, which was held at Arts on Main in Johannesburg. Seven finalists had their eyes on the coveted prize that includes participating in a two-week mentorship programme at retail giant (and main sponsor) Mr Price’s head office in Durban, as well as the opportunity to redesign their winning range for mass market appeal and sell it at selected stores. Cleo Droomer proved why he’s the best of the best with his McQueen-esque designs that incorporated puff-sleeved mini dresses, quilted tuxedo crop jackets and sheer stockings all made using his original digital print fabric. View the collections below:
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